The Cedia Convention
How many convention booths can you look at in a day? They all are dsplaying such amazing products as in wall speakers, household lighting dimmers, and flat screen TV integration. They all look the same. Little boxes on a huge convention center floor. I have no idea what Cedia even stands for.
And then there is Speakercraft. The owner of Speakercraft went to Coachella and was impressed by the Do Lab’s installation. Now the Do Lab has never done a convention instalation before. They just do what they do. “Go Big or Go Home” has been the motto of the Do Lab since before there even was a Do Lab. So they designed something extreme. The Denver Convention Center has never seen anything like it.
Four raised, carpeted lounge pods, filled with recylced furniture.
Lucent Dossier doing an aerial performance.
More truss and lights than any booth by far.
A 22′ x 40′ bamboo wall supported by the truss (they made us take it down because it was too tall, so we made it BIGGER, BETTER, and CRAZIER!)
Hanging Lumi chandeliers.
Booming sound.
A three tiered stage.
Tentacles everywhere! Speaker stalks growing up from the ground.
Nobody has known what to make of it and us. Some of the local union labor calls us the nightmare booth (The lazy bastards). We don’t fit with their picture of how a booth should be assembled and how the assemblers should look. We are so far out of the box, we hurt their heads. Others don’t mind bending the rules just a bit if it means we make some cool art. I guess that’s at the heart of it. We are making Art, and most of the convention center people have never seen anything like that when trying to sell speakers. We’re going to blow their minds.
Tags: The Do Lab, work